![]() ![]() ![]() There is software out there – like Lumion – that anybody can use because it’s so simple to just bring in your model you have this whole ecosystem within Lumion (trees, plants, vegetation, people, vehicles, etc.) and all these assets are optimized so that you keep putting more and more things into Lumion and the program can just take it and keep going. The software is getting smarter and it’s making the barrier to entry smaller in visualization. What’s the biggest change you’ve seen in your industry regarding technology? jump to 27:18 Being able to describe materials or understand how buildings are assembled, the tectonics of materials helps the artist when preparing the visualization. Being able to communicate with the client base – which is typically other architects – obviously has its benefits because there is a common ground of the very specific architectural terminology being used. There are clearly some benefits to going through the formal education process of getting an architectural degree that benefits people who specialize in making these sorts of digital images. There are universities out there that offer degrees in Visualization (Texas A&M is one such school). Around the time he was getting his graduate degree, he wanted to start improving upon his abilities and he decided to start putting what he was learning up on his website in a tutorial format.ĭo you feel like going through an architectural degree path has benefited you more than going through a degree path that was specific to visualization? jump to 15:31 Were you always good at drawing and creating digital visualizations or was it something you learned? jump to 11:01Īlex was initially reluctant to even work on a computer but when he decided to jump into that area, there wasn’t a lot of information available that he could use to advance his skill set. (Alex mentions his excitement to meet fellow 2013 KROB juror Perry Kulper who is an architect and associate professor of architecture at the University of Michigan Taubman College of Architecture and Urban Planning and you can see some examples of his work here) After working together for a few years, Alex became a partner and a new firm was established. That moment was the first time Alex thought about doing visualization work full time. After returning from this trip, Alex was contacted by Andrew Hartness (who is his current business partner) who was running a visualizing studio about joining the practice. This led to a trip to Dallas in 2013 to be a juror on the KROB Memorial Delineation Competition which is where Alex and I met one another. It wasn’t until he left Ohio and moved to Boston (where he worked for 4 years) and started preparing visualizations as part of his architectural duties.Īlex had set up a website that explained tutorial-style how he created these images and it brought some attention to him. The idea of doing visualization full-time didn’t even manifest itself until years after graduation – Alex spent a few years following a more traditional architectural path. When did you decide to pursue this path of architecture? jump to 5:04 It’s more all-encompassing to say visualization rather than render is more of an output that comes out of the computer – rendering is a smaller part of the visualization. The Difference between “visualization” and “rendering” jump to 2:24 Today, he continues to refine his visualization skills through the development of new and challenging illustrations on his website, as well as lecturing and giving workshops, and studying all visualization styles, old and new. ![]() He is also the co-founder of Design Distill, an Architectural 3D Rendering Studio located in Boston.Īlex attended Bowling Green State University, Ohio for his BA in architecture and the Miami University of Ohio for his Masters in Architecture, before moving to Boston to work as an architect. Do you have architectural visualization skills? Maybe you’re asking yourself, “What does that even mean?” Well, you are in luck because this episode is dedicated to discussing all things related to architectural visualization and graphics.Īlex Hogrefe is the creator of a website that explores architectural graphics and representational techniques. ![]()
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